On the former site of the Carlsberg brewery in Copenhagen, a new, lively district with its own identity has been created – Carlsberg Byen. It preserves the cultural heritage while presenting itself as modern and future-oriented. Nine residential towers characterize the silhouette, distinguished by their color scheme, materiality and strong relationship to the outdoor space. Among them is the Pasteurs Tårn (Pasteur Tower), which has been the tallest building and a striking landmark in the Danish capital since its completion.
From 1850 to 2008, the Carlsberg Brewery produced beer on the 33-hectare Carlsberg Byen site, which was once located just outside the city. Today it is surrounded by the districts of Vesterbro, Valby and Frederiksberg. But instead of selling the property, which had been greatly enhanced by the gentrification of Copenhagen, a new, lively urban quarter with apartments, offices, cultural and leisure facilities was to be created that would honor the cultural heritage of the listed building fabric. The open competition for the master plan was won by the Copenhagen-based architectural firm entasis. Their urban planning concept is based on the idea "that the spaces of the city are more important than the buildings". The idea was implemented with a tightly woven network of squares, streets, alleys, passages and backyards.